Production Controller · Experiential Marketing
Turning brand concepts into living, breathing experiences — crafted with precision, led with purpose.
Moamen Mohamed
I am a results-driven marketing and production professional based in Cairo. For over six years, I have been the operational force behind campaigns that do more than look good — they move people. My work sits at the intersection of brand strategy, live production, and client partnership.
Whether leading a team on a high-stakes BTL (Below-the-Line) activation or managing the full production pipeline for an experiential campaign, I bring order to complexity and craft to every output.
"Every campaign is a story. My job is to make sure it is told flawlessly — on time, on brand, and on budget."
Overseeing the full production lifecycle of experiential marketing campaigns — from pre-production planning through live-day execution and teardown. Coordinating 20+ vendors per project, managing budgets exceeding EGP 2M, and directing cross-functional teams to ensure activations reach 50,000+ consumers without compromise.
Led end-to-end campaign execution over nearly six years. Managed teams of 15+ field staff across 3 simultaneous activations, maintained high-value client relationships across the MENA region, and delivered 100+ BTL advertising and brand activation campaigns. Built a track record for excellence under pressure.
Brands I have activated
Transforming brand strategy into real-world moments that are seen, felt, and remembered long after the last guest leaves.
Commanding the full production chain — logistics, teams, budgets, and timelines — with precision and creative sensitivity.
Deep expertise in below-the-line advertising — events, field marketing, guerrilla campaigns, and promotions that actually convert.
Trusted advisor to brand clients across industries. Translating ambitions into executable briefs, managing expectations, and delivering beyond them.
Building, motivating, and directing campaign teams under high-pressure conditions. A calm leader who makes the right call when it matters most.
End-to-end ownership across complex, multi-stakeholder deliverables. Scope, schedule, and quality — controlled with experience and accountability.
Whether you have a campaign brief, a production challenge, or want to explore what we could create together — I would love to hear from you.